Do one thing every day that scares you. Eleanor Roosevelt
Every day, I think about quitting. Some days more than others. And every day, statistically you should probably quit. And I have quit a bunch of times.
I know that, as I continue this journey, my biggest competitor is the risk-averse human psyche, always wanting to retreat to a safe zone.
But now, every time I question my faith in my venture, I ask myself three questions:
- Why do I want to give up right now? What has actually changed, since, yesterday?
- What percentage of people would quit right here?
- How much smaller is the field (competitors + other attention detractors) that remain if I stick it out.
The result: Startups are a war of attrition. Personally, I believe that every day, more and more people give up. If I can outlast my competitors, spend more time listening to the market, and have more at-bats, the better the chances of my, and our success.
Instead of losing motivation and giving up… I get excited because I have faith in what will happen if I just keep pushing.