One thing I believe in –
Great companies are founded on one or a few core principles. These could be secrets, facts, guesses, or beliefs about where the ball is heading.
Those principles could be ridiculed and trivialized.
In our case, it was hated.
One of my strong beliefs early on was that email was a big deal, and will continue to be a big deal. For us, it was the best way we were going to get data. It’s something that people were going to keep using. And it was the best way to interact with people. We started off as an “Email CRM.”
This was at a time where “email is dead” was at it’s strongest. “Email killers” were getting funded. Some random big corporation announced they were “moving away from email” and got a ton of buzz. We were guided to using the big three social networks as “The Way” to talk to others. Seems like one of the worst times to start an email startup, right?
But we had a core belief. And we stuck to it.
I think it paid off.
Last week, I published this article in TechCrunch in support of that.