I’m the kid who made mixtapes for his friends in high school. I got a small taste of it senior year, when I had my full setup in my basement, and hosted many sweaty fraternity parties (while destroying half a dozen speaker systems). But I never really understood what to do, and could never find a way of learning how (while most DJs I spoke to were self taught, it’s kind of hard to justify investing in equipment I had no idea how to use).
After finding out about the Beat Refinery program off of Thrillist, I signed up for their inaugural class. Taught by DJ Trayze, the beginners class was a perfect introduction into the basic skills and theory behind mixing. It was a lab-style class, where we each had our own station with the full setup a normal DJ uses, including Scratch Live, the industry standard.
After finishing up the first course, I went out and invested in a full rig, knowing that I’d actually have a clue how to use it. I just completed the intermediate course, where we learned some of the more advanced tricks, using more features available in Scratch Live, and getting a lot more hands-on time with the equipment, and great guidance and oversight from experienced DJs. If you’re in the DC area (classes are in Bethesda) – definitely check it out.
As busy as I am with skeevisArts and Structo, it’s nice to have something fun to take a break with.
As a hacker-founder (an entrepreneur who develops their own products), how familiar does this sound to you:
Have an awesome idea. Don’t tell anyone about it.
Decide to build it, convinced that everyone will love it.
Still don’t tell publicize it.
Keep working on the product. Not as wild about the idea anymore.
Come to some milestone in the product. Show it to one or two people.
Start to think about marketing. How are you going to market this? Haven’t really thought about this before…
Bleh, so many little remaining things to do.
Come up with another really great idea – even better!
Give up. Not like you had any users who gave a crap…
Move onto the next idea. See step 1.
I’ve been through this half a dozen times in the last two years alone. It sucks, as I look back on all the dead web applications and “startups” I’ve done. I still look back and think that some of them are still great ideas – in fact, similar products have come later that have been very successful.
No more. I’m not doing that again.
One of the main “lean startup” tenets is a focus on ensuring that customers want your product, making customer development more important than product development itself. As I was thinking about my next product (having built an awesome product previously, yet completely missed how to market it), I was interested in following this path myself.
Knowing how I work, an initial focus on customer development meant more than knowing that I’d be building a product that people wanted. Far more important than that, my belief is that, by gathering a following and users who actually want the product, I’d be motivated to continue it. I can’t give up if I have actual users, I’ll see it through to completion.
Here’s a generalized view of my method:
Come up with idea. Yes, this rocks.
Talk to as many people as possible about it initially. Gather feedback, generally positive.
Think heavily about my ideal customer, and figure out how to reach them.
Develop minimum viable product – in this case, a well designed landing page and screencast.
Make initial push to get users (and by users, I mean people signing up for updates via landing page).
Engage users.
Continue to network with anyone who is interested.
By step 6, something very different has happened. Without writing a line of code (for the real product) yet, I had interest – customers. Some findings:
I’ve gained a strong following of people interested in the product.
I’ve gathered commitments from a number of people to really use the product.
I’ve validated my idea as well as I can without having an actual product to use with.
Received interest from potential investors.
Downside: With my particular product, I’ve received a good amount of feedback that in order to continue pursuing costumers, I really need to have something people can tinker with. However, I can continue with product development knowing that I’ll have people willing to give it a spin.
Looking to learn more? Check out my startup Structo – we’re a hosted database that enables web developers to build web applications faster.
Structo was born out of a pain I saw as a web developer, and, in speaking with many other web developers, I found I wasn’t alone. There are many components in a web application that have to be repeated every single time.
What is Structo?
Structo is a hosted RESTful database. You specify your schema in a drag and drop interface, and then have a full infrastructure for your web application. You get to focus on what’s really important in your web app – we’ll handle the rest.
While I am firmly established as an entrepreneur, having started one company of my own (skeevisArts) and been CTO of a now-acquired startup, I know that the business that I’m in is a means to an end. As much as I love to work with awesome clients and grow my roster weekly, this is not what I want to do long term. My dream is to build products.
I’ve been lucky enough to surround myself with other experienced professionals who have made the switch from client services to products, and they constantly goad me to start focusing on my own product. I’ve realized, with more and more certainty, that now is the team. And I start ideating.
Then I look up at the list of active, on-deck, and potential projects. And I get back to work.
A local developer compared client services to a cheap drug – it’s easy to get high. And skeevisArts is going well, but I must keep fighting and re-focusing myself to build out a product (or products, to satisfy my multi-track mind).
After the Google style of working – I’m currently gearing myself towards an 80%/20% solution. 80% devoted to running skeevisArts, and 20% devoted to my own ventures. It’s more challenging than I thought, as I never imagined myself being this heavily in demand and having so little extra-curricular time. Others have said “well, just take on fewer clients.” Yeah right
2009 professionally was an amazing year, as it marks my first full year of running my own company, fulfilling a dream I’ve had since I was a kid. The people I’ve met, lessons I’ve learned, and amazing products we’ve collaborated on have been a daily inspiration for me. 2010 will be spent working on my own products, help others devise and built theirs, and in general, crushing it. As I’ve learned through experience, the sky is the limit.
Of course there are other good things about 2009 – my first vacation to Mexico – and actually unplugging, my first cruise, and quality time spent with friends and family. And of course, nearly four years with some crazylady from New Jersey.
The Lows
Personally, 2009 was tragic as my loving father, David Band, passed away in March – a scenario that one never wishes to happen on anyone, or thinks would happen to them. We all miss him. I’m not going to dive in to what we had to deal with, what we’re still going through, and feeling, as it is a bit too private for an online forum. All I can say is that we are so thankful for our family and friends through this tragic time.
December 4th, today, marks a pretty big day in my life.
Since I was in middle school, skeevisArts was the moniker I used for any “professional” work I did (back then, I used the professional label pretty loosely). Skeevis was my nickname back then, and considering that I was doing mainly creative work at that time, skeevisArts was appended to everything I created.
I’ve learned so much, met so many amazing people, and been lucky to do some pretty incredible projects – especially considering how “fresh” I was. Sure, I had done a decent amount of freelance work before, but nothing compared to the experience of the past year. When I compare an “average day” – which no entrepreneur ever has – to what I had experienced just a few years ago, when I was still full time at unnamed-ginormous-government-contractor…. its beyond comparison.
DISCLAIMER: When I was working at aforementioned consulting agency and dreaming about freelancing full time – and doing a bit of it on the side – I read… a ton. Everything I could get my hands on via social media – blog posts about lessons learned, war stories of entrepeneurs, Top X tools you need to Y… I consumed it all. Everyone was willing to hand out advice. Let’s face it, most of the content out there is regurgitating information found via other sources, mindless unfounded banter just to generate page views, or just monkeys mashing at keyboards. I don’t want to be any of that. Instead, I just want to reflect upon the lessons I’ve learned, primarily to cement them in my own head, but also hopefully, that someone out there will find it useful. This isn’t a definitive list of “Steps to take to Master Freelancing” or “Why it’s so hard to start a company” or any BS like that. This is solely what I have learned for myself. This might be completely useless to you, it might be just what you needed. Take this advice at your owk risk.
Here we go.
What I’ve Learned, In One Year of Freelancing
1. Do Amazing Work. Duh, right? I couldn’t stress this enough, and still have to remind myself of this every day. First off, there are so many other tasks and activities you have to deal with – new business, accounting, new business, partnerships, new business, internal projects and processes, new business, project management (and did I mention new business?) – that sometimes the actual labor is second tier, rushed through, or put off to the last minute. No. Amazing work is all that matters. The money will come in once that is taken care of.
1b. Do Amazing Work. I am blown away on a weekly basis by how much crap there is, especially stuff put out by other freelancers. I’m disheartened that some people would actually put this out, and that clients would pay for it. But, this is also an opportunity. If you come in doing good work, clients will instantly see it, latch on to you, and – best of all – be willing to pay nearly any price for that kind of quality. 1/3 of the work I do is replacing another developer (or team of developers).
2. Find What You Are Good At. Outsource The Rest. Just because a client is hiring you to do a project, doesn’t mean you’re expected to do all of it yourself. They’re paying you to get to the finish line.
3. Every Client is Valuable. When I first started, I took any client that walked through the door. I still keep in touch with them to this day, and it’s paid off – even if it’s at a lower rate, doing smaller work (example: I still do IT work for a couple small businesses at an hourly rate a fraction of my current rate). Just because a bigger, better, client has walked through the door, doesn’t diminish the importance of every single client before it. (I know, at this point, a lot of this is “duh!” stuff. I’m only saying it because every day I see more people who don’t think this way)
4. Don’t Mess Around (Too Much) On Payments - Invoice promptly. If the project isn’t a rush project, wait until you get the deposit. If you’ve set generous terms, and the client is still behind on paying you – alarm bells should go off IMMEDIATELY. I’ve learned this lesson a couple times already in a year.
5. New business is the lifeblood of a company. Don’t underestimate how much time it takes to process this. While so far I’ve been successful enough to build a business solely on word of mouth, I still end up spending 1/5 of my week in new business phone calls and meetings, writing proposals, and negotiating terms.
7. Rigidity will only lead to frustration. I’m at the point where, when I wake up in a day, I have no idea what I’m going to work on, unless I have a scheduled appointment. This is how I best function personally, as far too many things change in a day, to have a strict work plan. Keep an eye on your deadlines, get the work done, but know that every day, unforeseeable items pop up.
8. Surround yourself by people smarter than you, more dedicated than you, and more connected than you. Strive to be like them, every day.
9. Networking is crap. If you want to get business from people you’ve met, you have to do more than just the business card swap. Get to know them. Have lunch with someone every day. Follow them on twitter. Spend more than 30 seconds with them at a conference. 100% of the work I get is from word of mouth, usually kicked off by someone I know. 0% of the work I get is from a business card in an ever-growing pile on my desk.
10. Learn something every day. Stay on top of what’s going on. Clients may be paying you for what you know right now, but you’ll also need tomorrow’s skills and knowledge someday as well.
10b. Bring something new to every project. It’s far too easy to get into a rut of doing the same kind of project, for the same budget, over and over again. I keep myself on my toes by always trying a different technique, framework, or feature in everything I do.
11. Educate your clients. One of my tenets that I convey to my clients is that I want our professional relationship to be a learning experience, for both of us. I clearly state that my goal is, once the project is complete, that they’ll almost never need me for that project, barring major changes.
12. Project management is incredibly important, but the hardest to quantify/charge for. Clients won’t just leave you alone until the work is totally complete. Be prepared to spend a lot of your time answering e-mails, taking phone calls, and in meetings to discuss what you’re doing, defend your approach, and talking to anyone you’re requested to speak to. Nicholas suggests tacking on a set percentage for project management on top of estimated labor charges.
13. Strive for a good work/life balance. Yes, I’m still easily working 80 hour weeks, but I’m happy with that balance at the moment. I still find time to spend time with Alex, see friends, read, watch all my TV shows, and play DJ Hero.
14. Project minimums are important. I say this because often times, the smaller the project, the more work it tends to be. Ask any freelancer about that $500 project that ended up taking them a week to complete. Work for full price, or give it away for free. The area between that is where it gets hairy.
15. Find time for personal projects. If you have your own product startup in mind, or just want to work on some personal projects, make sure to set aside time for that every week.
Thanks to Nick for catching me doing what I do best… checking e-mail.
A big thanks to the organizers and other sponsors of BarcampDC3. It was a great experience for everyone, and it’s hard to believe that this is the the third one, organized by essentially the same group of people.
Startup Metrics for Pirates – Jared dug in depth one of the most important concepts of the “Startup Metrics for Pirates” methodology organized by Dave McClure – converting and retaining users. One especially helpful tool to come up was Google Insights for Search, that I will immediately start using.
HTML/CSS Tips + Tricks – Russell led the most useful session on HTML/CSS tips + tricks – little bits and pieces of advice to really perfect your technique. First thing Monday AM, I was already using some of his lessons, posted online here.
Android Development – THE GREATEST TALK EVER GIVEN BY ANYONE EVER. Gyuri and I led a developer-focused session on beginning Android development. Gyuri gave a basic step by step tutorial on building an Android application, while I dug into the code for MeetroDC, an application for checking DC Metro times (Bonus Round: I open sourced the code)
Twilio Development – Two developers from the DNC gave an overview of how they used Twilio to rapidly spin out telephony-powered applications during election time. This evolved into an open discussion on possible future applications that can be built, given how easy it is now with these APIs available to developers.
Freelancing – Josh and I finished up the day by leading a session on freelancing, both moonlighting and full time. We had a great dialogue amongst experienced freelancers, newbies, and those just interested in learning more. The conversation started out dominated by legalese and fear of being “caught” – but we then focused on some of the true important topics – billing, project management, and communications. I’m thankful for everyone who came out, and especially to those who attended just to put in their 0.02. We could tell by the questions being asked and the wide eyes that this was inspirational and helpful for all involved (it certainly was for me).
As the first BarcampDC was my first foray into any kind of professional community outside my then-employer, it’s a great experience to come back each year, see how the DC community has grown, and see how I’ve progressed in my own journey. If you had told me two years ago, that I would be completely out of the government contracting world, running my own thriving business, working on multiple products, and a regular contributor to these events… I would have laughed and kept walking.
It’s hard to believe that a little over two years ago, the first Barcamp was held – being my first foray into the DC tech community. It was a life-changing experience, as it’s where I met all the people I work with on a daily basis, inspire me, and genuinely consider my friends.
I’ll be speaking/organizing on two main topics:
Freelancing
After years of moonlighting before freelancing full time for the past year under the skeevisArts brand, I’ve learned a lot, and failed a lot. Knowing that there are many others in the same position as me, as well as even more who hope to go out on their own, I figured it would be beneficial to hold an open discussion on lessons learned, and to exchange ideas and discuss issues.
Android Development
While my bread-and-butter work is web development, I’m moving into mobile application development, under the Droidee moniker. Having developed two Android applications (likely releasing in the next two weeks), I’m partnering with Gyuri to do a basic introduction to Android, and a walk through of some code.
While I am firmly established as an entrepreneur, having started one company of my own (skeevisArts) and been CTO of a now-acquired startup, I know that the business that I’m in is a means to an end. As much as I love to work with awesome clients and grow my roster weekly, this is not what I want to do long term. My dream is to build products.
Personally, 2009 was tragic as my loving father, 