Notes on Tech, Social Media, and Entrepreneurship … Are you with the Band?
Re-branding doesn’t always work
12Aug2007 Filed under: General Author: ZviYou often see companies attempt to convey that they are offering more than just products. Some say they are selling a lifestyle, an image, etc… But when Zappos rebrands itself as a “Service Company that happens to sell…” it has people looking for what “service” it is offering. Are they now leasing shoes? Too far.
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My name is Zvi Band (pronounced zuh-vee), and I write this blog. You'll hear me talk about technology, social media, digital strategy, and entrepreneurship, all of which I am interested in.
I recently graduated (Go Terps!) and am working full time, however my heart lies in entrepreneurship. Watch me!
Everything I say is my own personal opinion, and should be treated as such. In this blog, what I say is not representative of my employer, clients, or anyone else other than myself.
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