Search Engine Optimization has become one of the more recent hot topics in the web world, based around how high up a site appears in search results (namely Google). A lot of companies will pay insane amounts of money to make sure they show up. I believe that it’s best to leave it to organic growth, in the hopes that, by having people legitimately link to you, your ranking will rise. But sometimes, you just have to do something about it. Take a look at the third and fourth results.